Collision Partners

Home Page Design Review

Seven directions for the new Collision Partners home page, in one place. The content is identical across every concept, so the only thing changing is the look and feel. Click Open on any concept to view it full-screen and leave feedback right on the page. Staging only, not indexed.

01 · The Concepts

Seven looks, one message

Grouped by direction. Every card opens the full, scrollable page. Use the Feedbucket tab on each to mark up exactly what you like and what you'd change.

Precision & Polish
The architectural direction the team already landed on. Two Manrope weights to settle the type question — confident (sharp) versus the original hairline (thin) — plus a third take in an entirely different typeface.
Full-Bleed Video Hero Four treatments
The shop footage running full-bleed behind the headline. Four overlay treatments to choose between — from the cinematic navy through to the deepest onyx — same content and layout below the fold.
02 · The Story We're Telling

The home page, top to bottom

Every concept tells the same story in the same order. It's built around the shop owner, not the platform, so the decision to partner feels clear and low-pressure. Here's the arc.

1

The owner is the hero

The page speaks to the independent shop owner weighing the next chapter, not to Collision Partners. It opens with what is in it for them.

Hero"Grow your legacy. Grow your equity."

2

The right partner

Instead of leading with a villain, the page leads with the difference: what CP protects and what it adds. Your name stays, CP invests, and owners join as partners, not sellers.

Differentiators"Protects what you built, then makes it bigger."

3

Understood, not sold

A single line of empathy sets up the trust the rest of the page earns.

Empathy"A partner, not a buyer."

4

Authority you can see

OEM-authorized for the brands owners trust, partners not consolidators, backed by operators who have run shops. Three real shops, now including K&M.

Why CP"Partners. Not consolidators."

5

A simple plan

Three low-pressure steps remove the fear from a big, personal decision.

PlanTell us about your shop → A confidential conversation → Terms that respect your work.

6

What is at stake

Two futures, told honestly. Keep going alone as costs compound, or partner and make the next chapter bigger.

Stakes"Two futures. One is in your hands."

7

Ending in success

The transformation, not the features. The name stays on the building and the next chapter is bigger than the last.

CTA"Explore Partnership." (one clear next step)

03 · The System

Palette & type

One restrained system carries every concept. Navy for depth, gold used one moment per section, silver and ink for the quiet frame. No burgundy.

Palette

White
Silver
Warm Silver
Gold
Navy
Ink

Buttons & type

Explore Partnership Why Owners Choose Us Start the Conversation

Primary navy · ghost outline · gold as the accent. Type: Manrope and Jost sans (Precision & Polish), Inter for body throughout.